Outlook
A retail-peak test for campaign automation platforms
Use UK retail peaks to test campaign automation platforms against send caps, suppression, consent records and delivery changes before seasonal campaigns.
Topic
campaign automation
Reviews
Campaign automation platform proposals: check PECR email permissions
Review campaign automation platform proposals for PECR email permissions: check ICO soft opt-in conditions, audience logic, opt-outs and test evidence.
Rules and ethics
Approval-gate checklist for reviewing a campaign automation platform
A twelve-point checklist for reviewing a campaign automation platform's approval gates, version control and evidence records before a regulated campaign goes live.
Tools and providers
How to brief a marketing automation platform review before you shortlist
How to commission a marketing automation platform review from a written buyer brief and test scenario, so it feeds lead nurturing and CRM sync decisions.