Costs and pricing
Seven cost groups to price before a marketing automation project is approved
Price marketing automation in England across seven cost groups: licence, delivery, labour, VAT and exit, with a worked example from £42,374 to £69,498.
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Costs and pricing
Costs and pricing
Marketing automation pricing UK comparison: monthly costs by tool
Indicative GBP monthly fees for UK marketing automation tools, plus VAT treatment, free tiers, annual terms and a three-step way to compare quotes.
Costs and pricing
Marketing automation budget template: five-sheet outline
A marketing automation budget template outline for platform reviews, setting out five sheets for assumptions, cash, economic cost, accounting and sign-off.
Costs and pricing
Where marketing automation budgets leak: data, labour, assurance, integration and exit
A non-ranked method-led list of marketing automation hidden costs in England, covering data, labour, assurance, integration, usage and exit.
Costs and pricing
Normalising marketing automation pricing before any supplier comparison means anything
Compare marketing automation pricing models in England by normalising supplier units, currency, tax, term, overage, services and exit scope.
Costs and pricing
Marketing automation return on investment: a platform review method
A method for assessing marketing automation return on investment in platform reviews, using contribution, full costs, counterfactuals and evidence quality.