Topic
Rules and ethics
A PECR and UK GDPR consent checklist for marketing automation software: send eligibility for email and SMS, soft opt-in conditions, consent records, withdrawal, the ICO fee and platform checks.
Rules and ethics
A Belfast guide to configuring marketing automation software for separate UK and Irish consent, suppression, VAT hand-offs and cross-border data records.
Tools and providers
Review commercial terms in a marketing automation software platform review: seller identity, support, VAT, licence ownership, renewal and exit.
Rules and ethics
Use this UK checklist when reviewing marketing automation software contracts: check ICO breach notices, UK GDPR terms, data transfers, and exit and deletion.
Reviews
Marketing automation software fit for B2B, ecommerce and regulated briefs, with Manchester and Leeds agency delivery bands kept separate from licence fees.
