Topic
Rules and ethics
A PECR and UK GDPR consent checklist for marketing automation software: send eligibility for email and SMS, soft opt-in conditions, consent records, withdrawal, the ICO fee and platform checks.
Rules and ethics
A Belfast guide to configuring marketing automation software for separate UK and Irish consent, suppression, VAT hand-offs and cross-border data records.
Operations
A UK guide to B2B lead nurturing drip campaigns: buying-cycle stages, defensible scoring, named tools such as HubSpot and ActiveCampaign, and PECR consent.
Reviews
How Klaviyo and Dotdigital differ for UK ecommerce automation: data models, store and CRM integrations, consent under UK GDPR and PECR, and six decision steps.
Rules and ethics
A UK marketing automation migration checklist covering consent records, suppression lists, exit terms and the data loss risks to check before you switch.
